Based on the premise that the advertising and VR/AR industry was a partnership waiting to happen, the panel discussed branding strategies that employ XR technologies. The panel suggested that the immersive experience on all platforms, from smartphones and tablets to headsets and a vast array of holographic experiences may in the future be the best relationship between brand and consumer ever devised.

Participants included:

Ryan Pulliam, CMO and Co-Founder, Specular Theory
Keith Soljacich, VP/Director, Technology, DigitasLBi
Gabe Garner, SVP, Business Planning, Firstborn
Guy Bedov, CEO and Co-Founder, Sidekick VR
Zeda Stone, Head of Business Development and Innovation, RYOT, An Oath Brand